What is website activity?

Website activity garners its data from Google Analytics and does not take into account the time a TV spot went to air.

  • Website Sessions

 The total number of visits to a website during the selected time period.

  • Website Pageviews

The total number of pages viewed by all visitors to your site during the selected time period.

  • Website Goals

The total number of completed goals—defined in Google Analytics—on a website as during the selected time period.

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