What is TV response?

TV response focuses on lower funnel activity resulting from TV advertising. Each metric is measured in the immediate 5 minutes following a TV spot going to air.

  • Response

Reports the number of website page-views and call centre activity—if activated—in the 5 minutes following a TV spot.

  • Leads

Reports the number of web goals specified as leads and call centre leads—if activated—in the 5 minutes following a TV spot.

  • Sales

Reports the number of web goals specified as a sale and call centre sales—if activated—in the 5 minutes following a TV spot.

  • Revenue

Reports the amount made from “sales” (as defined above) resulting from actions taken in the 5 minutes following a TV spot.

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